Alpha-Bits Cereal | Television Commercial | 2000 | The Land Before Time
Alpha-Bits, also known as Frosted Alpha-Bits, is a breakfast cereal made by Post Foods, which contains frosted alphabet-shaped multi-grain (whole-grain oat and corn flour) cereal bits. Post Cereals also started producing Marshmallow Alpha-Bits in 1990.
Alpha-Bits cereal was invented by a father of seven named Thomas M. Quigley who worked for Post Cereals. The cereal was introduced in 1958, and was taken off the market in 2006. However, Alpha-Bits reappeared for sale in January 2008 with a new formulation, touting "0% Sugar!" as a "Limited Edition" cereal. The old recipe was reintroduced later in 2008. The cereal was substantially reformulated in 2017, with the "new and improved" Alpha-Bits having larger shapes than its predecessor.
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